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About myself and about Baby Hugs


My name is Efrat, I live in Sussex with my husband, our little daughter, now two years old, and our bearded collie. I am 34 years old and I am the creator of the Baby Hugs baby carriers.

It all began when my daughter was born and I was spending many hours awake at night, nursing my new baby. I spent a big part of those hours on the computer, surfing the internet, reading more and more about parenting and about the benefits of carrying your baby (or ‘babywearing’ as some call it). 

Through reading I discovered that people carried their babies and toddlers for thousands of years all over the world. Recent studies remind us what we, in the modern world, have forgotten: keeping your baby or toddler in a baby carrier, close to your body, benefits both of you physically, mentally and emotionally.

I was looking for a carrier that will be safe, easy to use, and comfortable for both me and my daughter. After trying different types of baby carriers I decided to make my own, and that is how I came to make the first Baby Hugs Carrier and then the Baby Hugs Pouch.

I carried my daughter since she was born, and we both find the carrier comfortable and enjoyable. Having a carrier can be so handy when going for long nature hikes, walking in town and when shopping (supermarket trips made easier when a tired and over exited toddler can fall asleep on your back instead of being fussy and demanding in the shopping trolley seat). I also find that if my daughter is teething or unwell, the carrier allows her to stay close to me and I can still tidy up the house or cook (don’t let my husband read this…I will loose my best excuse for leaving the house a mess!!!).

Now that she is a toddler, I can let her walk and explore the world around her, but if, after a while, she gets tired or overwhelmed, I can carry her and offer her a chance to rest her head on me and recharge.

I hope you’ll enjoy my website and benefit from carrying your children as I do.

Why should you carry your child in a baby carrier?

  Your baby will cry less, sleep better, be more content and feel safe and loved when you carry using a baby carrier.

  The bond between you will become stronger.

  Carrying your baby in a baby carrier allows your baby to be involved in your activities and learn about your world.

  Your baby will be close to your body but your hands will be free to do other things.

  Climbing steps, walking through narrow doors and getting on or off public transport will no longer be a problem.

  Solves the ‘Carry me!! Carry me!!’ situations with a toddler, without the back pain. You can give your baby reassurance and with no effort give them a place to rest their head on. 

  Why should you choose a Baby Hugs baby carrier?

  The Baby Hugs Carrier and the Baby Hugs Pouch are made to measure, to fit your body and shape, whether you are big or small, short or tall.

  The Baby Hugs baby carriers are made to order. You choose the fabrics and colours, and get a baby carrier made to suit your taste.

  All Baby Hugs baby carriers are made of cotton fabrics, and they are machine washable.

  The fabrics are colourful and beautiful and the selection is regularly updated, to suit all tastes.

  The fabrics are strong and sturdy, yet as lightweight as possible, to make them comfortable and secure.

  Try before you buy: if you are not sure that a Baby Hugs baby carrier is for you, you can hire a baby carrier for two weeks to try it out. (Hire fee refundable upon purchase.)